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The best coaches have been in the game.

As a former executive with 35 years of experience, Marty Petty excels at helping identify and strengthen leadership. With an approach rooted in experience and prioritizing guidance, she helps organizations reach goals through one-on-one executive coaching, executive team leadership development, succession planning, and career mapping.

the blog


Marty Petty at bat in Rays uniform
3 Reasons Why a CEO Needs a Coach: It’s Truly Lonely at the Top
Coaching is imperative for key executives to continue to grow and be challenged. And, it’s best done by professionals who have sat in the CEO seat.
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Marty surprises Lindsay with a bouquet for completing her term as the Class Chair of Leadership St. Pete Class of 2022.
Watching Leadership Bloom
The first time I presented our daughter, Lindsay Petty Wattam, with a bouquet of flowers, she was in 5th grade. She was being honored with the school’s special citizenship and leadership award. It would be almost 25 years before I would get to do it again and it was truly a special “Mom Moment!”
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Graphic of Dr. Hwu's Tweet about success and how it relates to the self.
Care for Self Must Come First
Dr. Patrick Hwu, CEO of Moffitt Cancer Center, used this familiar example to drive home how important focused self-care is for those who strive to be strong leaders, individuals committed to supporting others and helping them be successful. He clearly understands that only by adhering to consistent self-care can one be positioned to pursue the most ambitious goals in work and life. 
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